Technology

Nat Kunes: ‘Buying, selling or renting properties is still not a very transparent process’

AppFolio's VP of product shares his favorite foods and talks about the on-demand economy

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In or out of real estate, is there one problem, large or small, that you would like to solve? Buying, selling or renting properties is still not a very transparent process. Many other industries have already moved to being more transparent and real estate is starting to move that direction as well, but it still has a ways to go. Solving this problem will be good for the industry in the long term, but will ruffle many feathers over the next few years. Do you think technology can change the industry? Absolutely! We are already seeing technologies like texting changing the way people communicate. Searching for an available rental listing is very different today than it was five years ago, and even more so than 15 years ago. The latest trend is the instant economy, with companies like Uber and Netflix changing consumer expectations of immediacy and customer service. Property managers will need to adapt and works towards embracing these changes -- technology is what will help t...