AgentBrokerage

What my grandparents could teach big real estate

Lose a family, lose a generation
  • Lose a family, lose a generation -- that kind of long-term, big-picture thinking grows increasingly rare in today's real estate business world with so much emphasis placed on the commission.
  • We all want the most commission, but things have changed and sometimes it needs to be on a case-by-case basis because each transaction is distinctly different.
  • But I believe that holding firm to a set 6 percent commission -- as most big firms do -- will cost you dearly.

My grandparents owned and operated funeral homes throughout their working lives. They were the most generous, compassionate people I've ever known. If someone could not afford a funeral, they believed it was their responsibility -- honor -- to take care of them. The greatest lesson they taught me was to be truly understanding of the people you serve -- no matter what business you're in. I've embraced it ever since. As they often cautioned, "Lose a family, lose a generation." That kind of long-term, big-picture thinking grows increasingly rare in today's real estate business world with so much emphasis placed on the commission. I think it's clear that real estate is no longer a one-size-fits-all business, but a lot of big real estate firms still haven't gotten the memo. With how easy people can access information and all the changes in real estate, the "Lose a family, lose a generation" philosophy needs to be considered seriously. It led me to believe that commissi...