What my grandparents could teach big real estate

  • Lose a family, lose a generation -- that kind of long-term, big-picture thinking grows increasingly rare in today's real estate business world with so much emphasis placed on the commission.
  • We all want the most commission, but things have changed and sometimes it needs to be on a case-by-case basis because each transaction is distinctly different.
  • But I believe that holding firm to a set 6 percent commission -- as most big firms do -- will cost you dearly.

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The greatest lesson they taught me was to be truly understanding of the people you serve — no matter what business you’re in. I’ve embraced it ever since. As they often cautioned, “Lose a family, lose a generation.” That kind of long-term, big-picture thinking grows increasingly rare in today’s real estate business world with so much emphasis placed on the commission.