What my grandparents could teach big real estate

  • Lose a family, lose a generation -- that kind of long-term, big-picture thinking grows increasingly rare in today's real estate business world with so much emphasis placed on the commission.
  • We all want the most commission, but things have changed and sometimes it needs to be on a case-by-case basis because each transaction is distinctly different.
  • But I believe that holding firm to a set 6 percent commission -- as most big firms do -- will cost you dearly.

Power up your Indie Brokerage
Don't miss our Indie Broker Summit SF, July 17, 2018

The greatest lesson they taught me was to be truly understanding of the people you serve — no matter what business you’re in. I’ve embraced it ever since. As they often cautioned, “Lose a family, lose a generation.” That kind of long-term, big-picture thinking grows increasingly rare in today’s real estate business world with so much emphasis placed on the commission.