Our recent digital marketing special report uncovered a wealth of information. We asked real estate agents and brokers who consider themselves digital marketing experts to share their top tips for agents just getting off the ground with digital marketing; here’s what they had to say.

  1. Be yourself. People can sense a phony from a mile away. Your online profile is the first thing most potential clients will see, so make sure it is exclusively you.
  2. Hire out when needed. You have a lot on your plate. Don’t be afraid to hire out work that you don’t have time to dedicate to, or that you simply aren’t stellar at — it’s OK.
  3. Find a niche. “Specialize: find what works best for you and become an expert at it,” one respondent suggested.
  4. Start small and add on later. Take baby steps and start with one tactic. Maybe that’s building out your Facebook or Instagram account. Once you’ve mastered one tactic, build on with another.
  5. Be consistent. Your virtual brand, your social media publishing and your blogging should all be consistent so clients can find you and feel as if they know you.
  6. Get to studying. “Study leaders who have done it before you and piggyback off of their suggestions and style.”
  7. Be patient. Marketing, especially organic tactics, don’t make an impact overnight. Keep at it and avoid the humblebrag.
  8. Use technology in your favor. Whether it’s a virtual social calendar or email marketing platform, utilize it to its highest capabilities for the biggest return.

Read our full digital marketing special report.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription