AgentBrokerage

Special report: Which digital marketing tactics provide bang for your buck — and which are just a bust

How agents and brokers are using digital marketing in their businesses -- what works and what doesn't
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  • Real estate agents and brokers use digital marketing tactics to capture an audience, brand themselves, and prove their ability to perform above and beyond anyone else in their respective market.
  • Inman polled 374 respondents on their habits, successes and failures in digital marketing. Feedback came from people who have been in the business for less than a year to those in the business for more than 20 years.
  • We found that the best approach to digital marketing is to evaluate your situation, determine resources and sketch out a plan -- then rinse and repeat.

“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.”

That’s what one respondent to Inman’s digital marketing survey said; the agent, who’s been working in real estate between five and 10 years, has a typical listing price of $500,000 to $1 million, closes between 15 and 20 transactions a year and estimated that 50 to 75 percent of his clients come from digital marketing efforts.

Digital marketing is as elusive as it is vast. Organic strategies and paid digital marketing all blend together in the laundry list of trends, standbys and newbies — it’s not hard to get lost.

Read our full special report.

But digital marketing isn’t something to take lightly. Real estate agents and brokers use these tactics to capture an audience, brand themselves, and prove their ability to perform above and beyond anyone else in their respective market.

The Internet’s pool of information is growing at lightning speed, and digital marketing is the key to becoming a floatation device among the sinking ships.

Our special report found both that there’s both beauty and beast to digital marketing — because there really is no right or wrong answer, no end-all-be-all best solution. The agent who got great results from blogging and Instagram also said Facebook ads were overrated, for example.

That’s why the best approach to digital marketing is to evaluate your situation, determine resources and sketch out a plan — then rinse and repeat.

Our survey

Inman polled 374 respondents on their habits, successes and failures in digital marketing. Feedback came from people who have been in the business for less than a year to those in the business for more than 20 years.

A mix of agents and brokers took part in documenting the best, the worst, the most underrated and the most overrated digital marketing tactics based on their specific needs.

Read our full special report.

Email Kimberly Manning.