• Design a statement of purpose that represents who you are as an agent, and eliminate influences outside your core values and goals.
  • When following the ABC system, a best-practice approach for maintaining relationships, you'll be better armed with skills that make the balance between personal and professional relationships easier.
  • Identify a clear understanding of the type of agent you are and your target market.

Whether you’re a new agent feeling lost on how to start your new business venture or already an established agent who needs a refresher on real estate basics, then this two-part podcast episode is perfect for you.

Casey and I discuss the key elements agents need to be successful, including a detailed statement of purpose, tactics for harnessing a social network and how to become a specialist within a given market.

A statement of purpose focuses your attention toward your core values and goals relating to your professional pursuits. Read that document each and every morning; memorize the values you set for yourself and allow it to drive your motivation.

How do you know if your statement of purpose works? You’ll notice that difficult decisions are made easier because you’re eliminating influences outside your core values and goals.

How often have you heard that your real estate business is all about referrals, referrals, referrals? Although this empty advice might be true, there is more to it than begging past and current clients for a referral.

When following the ABC system, a best-practice approach for maintaining relationships, you’ll be better armed with skills that make the balance between personal and professional relationships easier and prevent awkward and uncomfortable situations.

As a new agent, you might be overwhelmed or enveloped by the wealth of information and advice from associates in the industry. Listening to advice with a trained ear and with your statement of purpose in mind will help you use given advice in a constructive way that’s beneficial to your business.

Above all else, identify a clear understanding of the type of agent you are and what sector of the market you want to target.

Agents new to the industry can initially face a steep learning curve when starting out. By establishing a solid foundation and clear understanding of your goals, the learning curve can be significantly reduced. Additionally, evaluating the areas to allocate your time can greatly increase the effectiveness of your efforts.

Tomorrow in Part 2, we will dig deeper in to the resources and tools agents should use to leverage their time most effectively.

Subscribe to Modern American Realtor podcast on iTunes.

Corey Wright is the co-founder of WingWire, a custom website and blogging service for real estate agents, and co-host of Modern American Realtor, a podcast for the modern agent. You can connect with him on LinkedIn or Instagram (@filbertsteiner).

Email Corey Wright.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription