- Design a statement of purpose that represents who you are as an agent, and eliminate influences outside your core values and goals.
- When following the ABC system, a best-practice approach for maintaining relationships, you'll be better armed with skills that make the balance between personal and professional relationships easier.
- Identify a clear understanding of the type of agent you are and your target market.
Whether you’re a new agent feeling lost on how to start your new business venture or already an established agent who needs a refresher on real estate basics, then this two-part podcast episode is perfect for you.
Casey and I discuss the key elements agents need to be successful, including a detailed statement of purpose, tactics for harnessing a social network and how to become a specialist within a given market.
A statement of purpose focuses your attention toward your core values and goals relating to your professional pursuits. Read that document each and every morning; memorize the values you set for yourself and allow it to drive your motivation.
How do you know if your statement of purpose works? You’ll notice that difficult decisions are made easier because you’re eliminating influences outside your core values and goals.
How often have you heard that your real estate business is all about referrals, referrals, referrals? Although this empty advice might be true, there is more to it than begging past and current clients for a referral.
When following the ABC system, a best-practice approach for maintaining relationships, you’ll be better armed with skills that make the balance between personal and professional relationships easier and prevent awkward and uncomfortable situations.
As a new agent, you might be overwhelmed or enveloped by the wealth of information and advice from associates in the industry. Listening to advice with a trained ear and with your statement of purpose in mind will help you use given advice in a constructive way that’s beneficial to your business.
Above all else, identify a clear understanding of the type of agent you are and what sector of the market you want to target.
Agents new to the industry can initially face a steep learning curve when starting out. By establishing a solid foundation and clear understanding of your goals, the learning curve can be significantly reduced. Additionally, evaluating the areas to allocate your time can greatly increase the effectiveness of your efforts.
Tomorrow in Part 2, we will dig deeper in to the resources and tools agents should use to leverage their time most effectively.
Corey Wright is the co-founder of WingWire, a custom website and blogging service for real estate agents, and co-host of Modern American Realtor, a podcast for the modern agent. You can connect with him on LinkedIn or Instagram (@filbertsteiner).