Agent

Podcast: Your 12 month lead generation plan — Part 4

Leverage your center of influence to ensure a robust selection of leads
  • You can anticipate that about 10 percent of the people in your center of influence (COI) will have a real estate transaction that you can assist with in any given year.
  • How do you ensure that you're the agent of choice for them to engage in their transactions?
  • Engage your COI throughout the entire year with real, valuable activities -- not just thoughtless gimmicks that your competitors are likely using.

Today, we’re continuing our in-depth discussion of building and maintaining strong relationships with your center-of-influence (COI) and past clients. Your COI is a cornerstone of your real estate lead-generation and sales efforts, and you can anticipate that about 10 percent of the people in your COI will have a real estate transaction that you can assist with in any given year.

So, how do you build those strong relationships with your COI? How do you ensure that you’re the agent of choice for them to engage in their transactions?

In today’s show, we’re discussing a 12-month plan that includes seasonally tailored events that help you engage your COI throughout the entire year with real, valuable activities — not just thoughtless gimmicks that your competitors are likely using.

Are your competitors giving out $5 Starbucks coupons or refrigerator magnets? Beat that by hosting a blood drive: It’s something you can do that helps society, provides real value to your community, engages your center of influence in a positive way — and it provides plenty of free marketing and promotional opportunities at the same time.

This is just one of the ideas we’re discussing on today’s show.

 

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Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the pre-listing package mentioned in today’s show, schedule a call with us.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.