- In print or digital marketing, on-demand is becoming the norm
- Agents should not abandon traditional marketing tactics in the effort to chase down portal placement
- The best marketing is the marketing that works for your company. The options are many.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
ProspectsPlus is a direct mail marketing and management company for real estate agents.
Ideal for: All agents looking to create a sound balance between all marketing channels.
Top selling points
- The web-based card design and list selection makes campaigns efficient to execute.
- Mail list versatility and affordability.
- Master Marketing Calendar is an out-of-the-box marketing plan downloadable to your calendar.
Things to consider
The visual designs of the print products are professional and well-done, but not especially compelling. You’ve seen them before.
Just because there is a multitude of highly sophisticated digital marketing tools available to the industry today doesn’t mean that direct mail doesn’t work.
When combined with your digital prospecting efforts, direct mail can be a highly beneficial marketing catalyst.
Of course, just like email, it all comes down to the veracity of your list.
ProspectsPlus uses three different data management and demographic tracking tools to allow agents to assemble lists of highly specific would-be buyers and sellers.
The first, MapMyMail, begins with a baseline street address. From there, a geographic boundary can be plotted around the results, allowing you to collect addresses in only certain neighborhoods.
From your target grid, a checklist interface offers a street-by-street selection process.
Lists can include Absentee Homeowners, too, to compensate for many markets’ proliferation of single-family rentals.
The Demographic search, underwritten by Accudata, enables lifestyle searches. Parameters include Income Levels, Dwelling Size, Available Equity or Country Club memberships, for example.
ProspectsPlus also embeds a Nielsen Prizm search, from the same company that knows you like “Real Housewives of Orange County.”
Direct mail this targeted is easy to make work for you.
Nielsen is deep in the data business — so much so that they have us all branded under a surprisingly finite number of labels.
Each category of human can be picked apart for your use in real estate marketing.
A few of the more colorful ways in which Neilsen describes us include, “Big Fish, Small Pond,” “Bohemian Mix,” “Beltway Boomers” and “Blue Blood Estates.”
Nevertheless, direct mail this targeted is easy to make work for you.
The ProspectsPlus print collateral compendium provides an extensive array of large and small postcards, door hangers, folders, trifold brochures, just-listed announcements and branded sales advice articles.
Designing materials is easy, like a walk through a Microsoft product — fonts can be adjusted, images uploaded, text tweaked.
Everything produced will have your brand and contact information.
I think what makes ProspectsPlus stand out is its laser focus on real estate. They work with a few other industries, but it’s clear real estate is a priority.
The website provides a Master Marketing Calendar, a downloadable month-by-month breakdown of what you should send and do when. It plugs right into your existing calendar software.
The company recently announced a partnership with ReboGateway Trigger Data, which offers lists of folks based on life events, such as family deaths, divorces, estate sales and bankruptcy.
ProspectsPlus would serve well new agents or those looking to create a presence in a new market.
ListReports is a text-based service that also provides on-demand marketing material for agents. It creates websites and sharp, shareable graphics, often in a matter of hours.
ProspectsPlus gives you a list, helps you design collateral, prints it for you and manages your mailing within two days, usually one.
Looks like print isn’t ready to go away quite yet.
Have a technology product you would like to discuss? Email Craig Rowe.