AgentMarketing

Agent Kim Eichorn learned lessons from mom about real estate and community giving

  • Mentors are all very well, but no one's going to be as generous as your mother.
  • Real estate is much more about professional and personal development than it once was.
  • If you want to give back to the community as a Realtor, do it your way, not the way it's always been done.

Kim Eichorn, a Realtor with Lyon Real Estate in Davis, California, and one of three winners of the California Association of Realtors (CAR) Champions of Home, puts her love of real estate and community philanthropy down to her mother. Eichorn fell into real estate in her 30s. When she was pregnant with her second child in the mid 1990s, she needed an excuse to get out of the house a bit more, missing her former meeting planning career, so cautiously accepted her mother's offer to learn about the real estate trade. Her mother, Peggy Eichorn, was a high-profile agent at Lyon Real Estate. Following in mom's footsteps It had never occurred to Kim to follow in her mother's footsteps. “Why would I do that?” was her initial response. But she knew her mother loved being in real estate. Her grandfather, Leland Scarlett, had also worked in the industry. Peggy was not “salesy,” said Kim. “She just loved helping people.” And Kim could see why her mother liked it. ...