AgentBrokerage

‘Yellow letters’ are gimmicks not worth the paper they are written on

Tricks to find listings are often deceiving
  • A letter seeking people willing to sell their homes was recently distributed around a neighborhood in Los Angeles.
  • Although seemingly written by a buyer, the letter was penned by a broker as a way to drum up listings.
  • Inman readers weighed in about whether this is an appropriate tactic on the Coast to Coast Facebook page; many felt this is a misleading and unethical way to do business.

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This letter was recently sent around a Los Angeles neighborhood.

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The letter raises all sorts of questions, most importantly the authenticity of its sender: an agent, a broker or a consumer working for an agent? Or an innocent homebuyer? (That last is unlikely, say the experts.)

The letter is packed with legal and ethical questions. Inman published the letter on the Inman Facebook Coast to Coast page. Here is a taste of the reaction by Inman Select members.

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edward-berenbaum-yellow-letter

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todd-miller-yellow-letter

patty-newell-mortara-yellow-letter

david-fresquez-yellow-letter

sheri-deann-fejeran-yellow-letter

jeff-chalmers-yellow-letter

laurie-weston-davis-yellow-letter

sheri-moritz-yellow-letter

chris-jones-yellow-letter

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