AgentMarketing

LA-based WikiRealty to expand into southwest, northeast

Site provides real estate professionals the opportunity to brand themselves as local experts.

A website aimed at combining for-sale listings with "hyperlocal" insight from real estate professionals has its eyes on expansion. The site, WikiRealty, has already partnered with the California Association of Realtors, the Chicago Association of Realtors and the Miami Association of Realtors earlier this year, and is now targeting Denver, Phoenix, Boston, New York and Scottsdale, Arizona. The existing partnerships allow members of these associations to create and post articles on WikiRealty that showcase their local knowledge of school districts, parks, future development plans and other aspects that directly correlate to specific for-sale listings. WikiRealty collects this content and makes it available for consumers to digest during their home search of a specific neighborhood or submarket. "For the longest time our industry was closed in terms of information that was shared between real estate professionals and consumers," said Sanjay Kuttemperoor, founder and CEO o...