Realtors understand the value of being a local market expert that can analyze submarket/neighborhood home sales data and translate that analysis into client guidance. The Greater Capital Association of Realtors looks to enhance its members' local knowledge via a recent alliance with Real Estate Business Intelligence (REBI). Under the partnership, the association's roughly 10,000 members, spread between Montgomery County and Washington D.C., will be provided with SmartCharts Pro, which provides agents with submarket-specific monthly reports. Data in the reports touches on new listings, pending sales, closed monthly sales, median sales prices, active listings, days on the market, and average sold to original list price ratios. Receiving the reports is included in the association's member benefits package and saves agents more than $200 year in subscription fees, according to REBI. According to Michael Moran, CEO of the Greater Capital Association, report can also obtai...
- Via the alliance, Realtor associations provide members with new reports at no additional cost to their current membership fees.
- Partnership signals more consumers are seeking realtors with local expertise.
- Having specific submarket and neighborhood data from numerous sources is increasingly useful for Realtors.
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