Digital Marketing Report recap: Video, mobile have little place in agents' efforts

  • Branded apps have little to no role in the current landscape of digital real estate marketing.
  • Agents who begin to leverage video now will hold a distinct advantage over those who don't, according to this survey's figures.
  • Facebook and email remain the top forms of digital marketing, most likely because they are affordable and easy.

A recent Inman special report, “Which Digital Marketing Tactics Provide Bang For Your Buck — And Which Are A Bust,” provides a tremendous amount of data about how the industry views the efficacy of online marketing. I was surprised by some of the numbers.