• Agents at a Jacksonville, Florida-based brokerage only have to enter listings into the MLS to automatically receive print and digital marketing packages.
  • The service is powered by Imprev, and automatically updates marketing packages if changes to a listing are made.
  • It also includes a 'built-in phrase' library.

Real estate agents at Jacksonville, Florida-based Berkshire Hathaway HomeServices (BHHS) Florida Network Realty can now get digital and print property marketing packages automatically emailed to them upon entering listings into the MLS.

The marketing packages feature a small and large brochure, eCard, flier, YouTube video slide show and “jumbo postcard,” said Bill Yaman, president at Imprev, the real estate tech provider that powers the service on behalf of BHHS Florida Network Realty.

If changes are made to a listing, the materials part of a property’s marketing package are automatically updated and redeployed.

If they want, agents can “augment the automated creative with their own marketing flair” with the assistance of a “phrase library,” according to Yaman.

“It really solves writers block, and this is going to rock our agents’ world!” said Marisa Mariano, creative services marketing manager at BHHS Florida Network Realty, in a statement.


A sample email from the new MLS tool.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription