Podcast: Michael Gordon on new-school success in old-money markets

How to use marketing and technology to hit your targets
  • How to use modern marketing and technology to deliver a better customer experience in old-money markets.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Michael Gordon

Michael Gordon

We’re joined today by Michael Gordon, from Berkshire Hathaway Home Services Fox & Roach Realtors, serving the Philadelphia metro area.

For nearly the past 15 years, Michael Gordon has been the in-house Marketing Director for his wife and partner, Robin Gordon. Michael is responsible for the fast-response seller marketing campaigns; he’s also experienced with integrated marketing technologies and works closely technology partners and vendors to ensure that the team’s listings get maximum exposure in the local marketplace.

With the Gordon’s experience and assistance, their team has achieved over $1.25 billion in career sales, and exceeded $159 million in 2014 annual sales — and they’ve done in it relatively closed markets where who you know is often considered just as important as what you know.

Michael’s going to share with us some of the secrets involved with breaking into old-money markets and explain how they used modern marketing and technology to deliver a better customer experience and overcome the barriers to market entry that daunted many of their competitors.


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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at, or schedule a free coaching call with them at

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