Podcast: Michael Gordon on new-school success in old-money markets (Part 2)

Sometimes it's not who you know; it's what you know

Today we’re continuing our discussion of the secrets to breaking into old-money markets with Michael Gordon from Berkshire Hathaway Home Services Fox & Roach Realtors, serving the Philadelphia metro area.

Michael serves as the in-house Marketing Director for his wife and partner, Robin Gordon. He’s responsible for his brokerage’s fast-response seller marketing campaigns and experienced utilizing integrated marketing technologies to help maximize listing exposure. Those are some of the many tools and techniques he’s deployed to help build a competitive brokerage in an old-money “who you know” real estate market.

With the Gordon’s experience and assistance, their team has achieved over $1.25 billion in career sales, and exceeded $159 million in 2014 annual sales — and they’ve done in it relatively closed markets where who you know is often considered just as important as what you know.


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Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.