• When you try to make your message appeal to everyone, it appeals to no one.
  • Claiming to be elite needs to be supported by elite knowledge, experience and advice.
  • When people you don't know call you with opportunity, it means your message is powerful.

We have all seen the following bio: “I specialize in urban, suburban and rural areas, foreclosures, luxury homes, condos, land and investment properties. I also work with historic properties, new construction, farms, first-time homebuyers and vacation properties.”

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