• When you try to make your message appeal to everyone, it appeals to no one.
  • Claiming to be elite needs to be supported by elite knowledge, experience and advice.
  • When people you don't know call you with opportunity, it means your message is powerful.

We have all seen the following bio: “I specialize in urban, suburban and rural areas, foreclosures, luxury homes, condos, land and investment properties. I also work with historic properties, new construction, farms, first-time homebuyers and vacation properties.”

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top