Using 'Facebook at Work' to enhance intra-brokerage communication

Coldwell Banker claims to be first U.S. brokerage to leverage social network's business platform
  • Brokerages can use Facebook at Work to help their agents market 'coming soon' listings and farm out open houses to each other.
  • Coldwell Banker Residential Brokerage Southwest Region claims to be the first U.S. brokerage to use Facebook at Work.

“Got any buyers who might be interested in a $500,000 three-bedroom home?” “Can anyone host an open house this Sunday?” These are the sorts of questions that real estate agents may send out through email to a handful of colleagues. But what if agents could expand that group to every last one of their coworkers and reach them through an arguably less annoying communication channel than email?