MarketingTechnology

Using ‘Facebook at Work’ to enhance intra-brokerage communication

Coldwell Banker claims to be first U.S. brokerage to leverage social network's business platform
  • Brokerages can use Facebook at Work to help their agents market 'coming soon' listings and farm out open houses to each other.
  • Coldwell Banker Residential Brokerage Southwest Region claims to be the first U.S. brokerage to use Facebook at Work.

"Got any buyers who might be interested in a $500,000 three-bedroom home?" "Can anyone host an open house this Sunday?" These are the sorts of questions that real estate agents may send out through email to a handful of colleagues. But what if agents could expand that group to every last one of their coworkers and reach them through an arguably less annoying communication channel than email? Coldwell Banker Residential Brokerage Southwest Region, a brokerage representing around 4,500 sales associates spread throughout Southern California and Arizona, thinks it can make that happen by hooking its agents up with Facebook at Work. What's Facebook at Work? It's a business communication platform modeled off Facebook's interface that Facebook is piloting with a number of companies. Coldwell Banker Residential Brokerage Southwest Region claims to be the first U.S. brokerage to use Facebook at Work. Competitors to Facebook at Work include Slack, Yammer and Yapmo...