Using tech to turn open houses into cash cows

  • Agents are using tech to outsource more open houses to colleagues, sometimes offering or charging fees to hosts.
  • Meanwhile, open house sign-in apps are helping agents use open houses to generate and qualify more leads.
  • A wide range of online marketing channels and tools are also helping agents maximize open-house turnout.

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John Grimes once hosted an open house for a listing that he didn’t represent. While the event didn’t reel in a buyer for the home, Grimes snapped up a client from the 10 or so people who showed up. That sparked a referral chain that led to three sales and two active clients today.