Don't forget about the whole house-selling thing

Be ready with your pitch and sell the hell out of it
  • Sometimes we forget that selling is a huge part of our job.
  • Our homesellers expect us to sell, sell, sell. And our buyers are looking for help making a huge life decision.
  • We have to go above and beyond for our clients -- they expect and deserve it.

Last week as I was walking home from my downtown workspace, I stopped in front of the local antique shop. There was an antique mirror on the sidewalk in front that caught my eye. The store is a small family-owned business, and they always put some furniture and unique items out on the sidewalk so that people passing by might see it. It’s a simple marketing technique.