Re/Max's tech game plan

  • Re/Max recently launched an ambitious tech initiative.
  • Tech improvements will make it easier for Re/Max agents to organize and manage leads, and, potentially, collaborate with each other.
  • Revamped remax.com, the most popular national listing portal operated by a franchisor, may feature home value estimates on listing pages.

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Real estate agents and brokers have traditionally taken up with franchises for their brands, compensation models and training. But another consideration may be increasingly factoring into some agents’ decision to throw in their lot with real estate brands: the technology they provide to affiliated brokers and agents. Taking heed, franchisors are beefing up their tech offerings.