• Smart agents market to both millennials and boomers with targeted content.
  • To win buyer business, market yourself as a trustworthy guide to millennials and a local expert to boomers.
  • Millennials respond best to emotion-driven marketing and listings for affordable homes. Boomers want efficient living and maintenance-free properties.
  • Maximize marketing efficiency by targeting based on social network. Boomers are active primarily on Facebook, but millennials are on all the major platforms.

Know your audience — it’s the cardinal rule of marketing. That holds true whether you’re marketing cars, clothes –- or listings. These days, a lot of marketing chatter is focused on millennials. But there’s another buyer group that’s just as important: boomers.

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