Know your audience — it’s the cardinal rule of marketing. That holds true whether you’re marketing cars, clothes –- or listings. These days, a lot of marketing chatter is focused on millennials. But there’s another buyer group that’s just as important: boomers.
- Smart agents market to both millennials and boomers with targeted content.
- To win buyer business, market yourself as a trustworthy guide to millennials and a local expert to boomers.
- Millennials respond best to emotion-driven marketing and listings for affordable homes. Boomers want efficient living and maintenance-free properties.
- Maximize marketing efficiency by targeting based on social network. Boomers are active primarily on Facebook, but millennials are on all the major platforms.
Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018