Having a client contact you to do business because she already feels like she knows, likes and trusts you after seeing you online is the dream, right? One of the best ways to establish that rapport is to create video.
At every Inman Connect, I learn something — in fact, I learn a lot — about where the real estate industry is and where it’s going, what matters to smart agents and brokers, and how to be better at what I do.
With 51 percent of sellers finding their agent through referrals from family or friends, it can be tempting to ignore your agent bio and focus your marketing time elsewhere. But that would be a mistake.
With more than 90 percent of buyers starting their home search online, listing photos are your new curbside. And if you want buyers to stop and investigate further, your exterior photos, especially, need to create a positive first impression.