Is branding or lead generation more important?

  • Brand campaigns are designed to retain your customers by reinforcing a message.
  • Branding supports lead generation, and lead generation increases as a result of good branding.
  • Infuse budget into what sustains your business.

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You probably answered lead generation, of course. But you’d be wrong. Branding and lead generation are two distinct pieces of your marketing strategy, and they play an equally crucial role. Lead generation focuses on selling the home or yourself as a top agent. Brand campaigns are designed to capture and retain your customers by reinforcing a message.