Technology

PowerAgent blends video, social media and listings into its marketing tool

RealBizMedia's newest offering is set to launch Jan. 21
  • A sound property marketing plan needs to combine an array of media types. PowerAgent effectively executes in the areas of creation and publishing.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. PowerAgent is an agent and property marketing management tool developed by RealBizMedia. Platform(s): Browser-based, agnostic; mobile-optimized for iOS, Android Ideal for: All agents, teams and all sizes of brokerage Top selling points Simple contact list segmentation Clear, intuitive marketing campaign execution Built-in video creation, editing and publishing Things to consider This is a new offering from a company that has acquired several others and already has a presence in the industry. There may be some growing pains early on. However, the tools and features looked very stable during my demonstration. Full review PowerAgent was developed by the guys who offer EzFlix, a mobile video creation app that I reviewed last spring. That tool is included with your PowerAgent account, which makes it very easy to create and publish video files of your...