AgentTechnology

Turns out, technology isn’t that crucial to buyers and sellers

2015 NAR stats are in, and technology proves to be overblown once again
  • Old boring practices still work best in real estate.
  • Technology accounts for 13 percent market share of new buyers, but your sphere is more like 53 percent.
  • Only 6 percent of methods sellers use to find agents include technology.

I continually find myself caught in limbo between conducting my business the way I think it ought to be run and the way statistics show successful businesses are running. As a progressive millennial agent, it's in my DNA to find exciting innovative spins to old boring business practices, but I am also a closet math nerd so I get equally excited about statistics. At the end of the day, statistics show things for what they are and numbers never lie. So when the National Association of Realtors 2015 Profile of Home Buyers and Sellers was released, I immediately dived in and analyzed the data to assess my current business and how it might need to change for 2016. The overwhelming consensus of the data showed that the old boring business is still alive and well in the real estate world. In fact, technological advances in real estate barely even showed up in the results despite them being so prevalent in the headlines this past year. Gaining business Acquiring new clients is the l...