Turns out, technology isn't that crucial to buyers and sellers

2015 NAR stats are in, and technology proves to be overblown once again
  • Old boring practices still work best in real estate.
  • Technology accounts for 13 percent market share of new buyers, but your sphere is more like 53 percent.
  • Only 6 percent of methods sellers use to find agents include technology.

I continually find myself caught in limbo between conducting my business the way I think it ought to be run and the way statistics show successful businesses are running. As a progressive millennial agent, it’s in my DNA to find exciting innovative spins to old boring business practices, but I am also a closet math nerd so I get equally excited about statistics.