Instagram is a mobile force to be reckoned with. With 400 million users, it’s larger than Twitter, and advertisers report that ads on the service outperform those on other platforms.

But beyond the photo filters, Instagram can also be a new way to generate business. Real estate professionals like Anne Jones, Joyce Rey and Dusty Baker all make Instagram a core part of their branding and marketing efforts. Companies like Windermere and Houlihan Lawrence have turned the service into a powerful new way to promote their listings. And accounts like Haute Residence have built large audiences around their tempting listing photos.

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If you’re looking to spruce up your Instagram feed, learn what’s working when it comes to real estate, or simply figure out if the service is right for you, we’ve put together a list of 18 inspirational Instagram accounts worth following.

Have an account we missed? Share it in the comments and we’ll add it to the list.

Anne Jones, Windermere


Joyce Rey, Joyce Rey Real Estate


Dusty Baker, Keller Williams Realty, Montecito, California


Chad Carroll, The Chad Caroll Group


Nikki Beauchamp, Engel & Volkers New York

From a friend currently overseas. Thanks Caroline. #amsterdam #engelvoelkers #globalrealestate #nbre A photo posted by Your NYC Real Estate Resource (@nikkibeauchamp) on


The Broke Agent

  Shut up no you aren’t. And even if you are you can talk to me for like five seconds.   A photo posted by thebrokeagent (@thebrokeagent) on


Shawn Elliot, Shawn Elliot Luxury Homes & Estates


Fredrik Eklund, Douglas Elliman



Happy #nationalpugday from #winderpup ?? #pugsofinstagram #puglife #pug #happydog #puglove #realestate #windermere #cutenessoverload A photo posted by Windermere Real Estate (@windermerere) on


Live Urban Denver


Caroline Gosselin, Prominent Properties

Solaris Health product launch! #LWE #BIG A photo posted by Caroline Gosselin (@carolinegosselinnj) on

Kim Colaprete, Team Diva Real Estate


Audie Chamberlain, Lion & Orb

 Ines Hegedus-Garcia, Team Miamism

Miami Zen   A photo posted by Ines Hegedus-Garcia (@miamism) on



Marguerite Giguere, Windermere Real Estate

How I spent my Sunday. #Tacoma #tacomawa #realestatelife #realestating #squadgoals A photo posted by MargueriteOnTheStreet (@margueriteonthestreet) on

Hawai’i Life Real Estate Brokers


Houlihan Lawrence

The Boutique Real Estate Group

Jump in! You won’t regret it. #luxury #pool #realestate #swim A photo posted by The Boutique Real Estate Group (@theboutiquere) on

Haute Residence

Concept 137.. Haute or not? #HauteResidence

A photo posted by HauteResidence ? (@hauteresidence) on


Want to stay in touch with Inman on Instagram? We’re there, too.

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