Inman Luxury Connect 2016 was another spectacular and over-the-top real estate conference hosted by our friends at Inman. As was expected, the parties were lavish, the properties were exquisite and the speakers were top-notch.
My real estate career began at Coldwell Banker, and my only brokerage change thus far was to Keller Williams Realty four years ago. I am very happy at KW, but I’d be lying if I said I wasn’t enticed by the various offers I have received from competing brokerages. Companies such as Sotheby’s with its incredible luxury branding and Compass with its cutting edge technology make compelling cases as to why I should switch to them.
I continually find myself caught in limbo between conducting my business the way I think it ought to be run and the way statistics show successful businesses are running. As a progressive millennial agent, it’s in my DNA to find exciting innovative spins to old boring business practices, but I am also a closet math nerd so I get equally excited about statistics.
Last week, I had the privilege of attending Inman’s Luxury Connect in Beverly Hills, and it certainly lived up to the name. The speakers, parties and estates were all so luxurious that it made my $2.1 million sale that week look like child’s play.
If you are anything like me, you watched Kanye West’s 11-minute rant at the MTV Video Music Awards (VMAs) last month and thought to yourself, “This is the dumbest thing I’ve ever heard. Why is this guy still on stage?” But, if you are still anything like me, you didn’t turn him off.
Getting face to face with potential sellers can get you listings, but it might do more harm than good, agents say. “I live by the golden rule,” Steve Epstein said. “I do not do anything in my business that I wouldn’t want done to me, and I assure you that I don’t want people soliciting me at my doorstep.”
What happens when you combine drones, Lamborghinis, actors, YouTube and multimillion-dollar mansions? You get incredible advances in luxury real estate marketing. Many new luxury real estate listings are incorporating “movie trailer”-style videos in their marketing. If you haven’t seen them yet, trust me: You will.
This is a story about my personal quest into the world of Instagram. The push to grow my business via Instagram started one year ago — and, I’ll be honest, it was out of pure, competitive jealousy.