Real estate startup puts its money where its mouth is

  • HomeDashboard, an app which gives buyers a control panel to manage their homebuying process, has launched in the U.K.
  • The app will also guide buyers through what price to offer and provide access to an optional concierge team of advisers.
  • HomeDashboard is looking to launch in the U.S. in the latter part of next year.

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The biggest difference between the U.K. and U.S. real estate scenes is that, across the pond, buyers are enormously underrepresented and rarely supported. In the United Kingdom, the power is all in the hands of the sellers. Buyer's agents are rare -- fewer than 0.5 percent of transactions involve them, and they tend to operate at the higher end. Agents also take a percentage of the asking price from the buyer rather than the seller. Jonathan Harris This unbalanced approach to purchasing a home has led young British entrepreneur Jonathan Harris to start HomeDashboard, an online service designed to help manage the buying process online. Buyers also have the option of partnering with a homebuying team, which serves in a concierge type of capacity. Harris just launched an accredited real estate agent program in the U.K., and the consumer launch is scheduled for February 14, 2016. For 95 percent of buyers, the Web-based application will give them access to informatio...