How one brokerage generates 80% of its leads using content marketing

  • The Buyers Brokers Only website receives 8,000 to 10,000 visitors every month, which is where the brokerage generates 80 percent of its agent leads.
  • Content has to be useful, not an unwelcome interruption.
  • The fact that the company works with buyers only, many of them purchasing their first home, makes its services easy to market.
  • The company website is chock-full of guides for buyers wanting to learn more about the housing market, and nearly every page on the site has a call to action.

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“We do not advertise on Zillow, Trulia or,” said Rich Rosa, co-founder of Buyers Brokers Only, a Boston-based buyer’s agent firm. “I don’t think we have done any pay-per-click advertising in 2015, and we have done very little over the last few years.”