How one brokerage generates 80% of its leads using content marketing

  • The Buyers Brokers Only website receives 8,000 to 10,000 visitors every month, which is where the brokerage generates 80 percent of its agent leads.
  • Content has to be useful, not an unwelcome interruption.
  • The fact that the company works with buyers only, many of them purchasing their first home, makes its services easy to market.
  • The company website is chock-full of guides for buyers wanting to learn more about the housing market, and nearly every page on the site has a call to action.

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

“We do not advertise on Zillow, Trulia or Homes.com,” said Rich Rosa, co-founder of Buyers Brokers Only, a Boston-based buyer’s agent firm. “I don’t think we have done any pay-per-click advertising in 2015, and we have done very little over the last few years.”