AgentMarkets & Economy

Lennar builders dominate South Florida home sales

Lennar building homes the Southeast Florida buyer wants
  • Lennar Builders closed on 2230 Southeast Florida homes in fiscal 2015.
  • The homebuilder has homes in almost all price ranges, with the average buyer spending in the high $300,000 range for a Lennar-built home.
  • Many on the Lennar team have been with the company for 15 years or more.

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According to a ranking from the South Florida Business Journal, three builders dominate the South Florida residential construction landscape. Lennar Builders comes out on top of the rankings, by number of units sold. The newspaper’s numbers say that, through March 31, 2015, Lennar closed 1,928 homes. Carlos Gonzales, president for Lennar's South East Florida division, says that for fiscal 2015, the company is set to close on 2,230 units. Lennar operates 39 communities in Gonzales’ division, with 16 sales offices.  The service offered there include a separate mortgage branch.Those communities are located from Homestead to the Stewart area. Gonzales says that Lennar serves primarily the local market. “Seventy-five to 80 percent of our customers are local, with that being a blend of first-time homebuyers, and move-ups,” he said. “The rest are foreign nationals-- mostly from Central and South America, but we truly have clients from around the world.” He...