Stories about Chinese buyers who are house hunting in the U.S. are common. The Chinese are the largest group of foreign buyers in the U.S., and they continue to grow in importance. Both residential and commercial agents are working diligently to be in front of this group. But what are some of the common mistakes that have caused agents to lose the deal in the process?
- Chinese buyers live in a completely different timezone halfway around the world, so check the time change before you propose a virtual meeting or call.
- Sending potential buyers strings of emails straight from the MLS is a mistake -- they need more insight than the fact sheet will provide.
- Don't use American acronyms because Chinese buyers won't know what they mean.
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