Agents all over the world are increasingly looking to sell their condos, houses and new projects to Asian investors. And this is for a good reason — the Asian buyer’s market is large and growing fast.
New foreign exchange regulations in China are currently making it difficult for Chinese buyers to invest in the U.S. real estate market. As such, real estate agents will need to find an effective approach toward this group of foreign buyers to continue to close deals.
The U.S. is a favorite destination for Chinese New Year travelers and as such, real estate agents should be ready for this peak season.
China is a country of opportunities — and also of regulations. As reported by Reuters, China’s foreign exchange regulator announced a new policy on January 1, 2017, that affects all individuals who are looking to buy overseas real estate.
According to the National Association of Realtors, the Chinese remain the top foreign buyers of U.S. real estate. Donald Trump’s presidential victory appears to be boosting interest in American property investment among this group.
American real estate agents wonder: How can I find qualified Chinese buyers? What’s the best way to market myself to them? How should I interact with individuals who live 12 to 15 hours away from the U.S.? WeChat, the most established social media channel in China, is the answer to all of these questions.
Chinese investors, both individuals and institutions, have been investing in the U.S. real estate market for years. New policies might make it more difficult for Chinese companies to do large overseas merger-and-acquisition deals and invest in the overseas real estate markets.
The Chinese make up the largest segment of U.S. real estate foreign buyers, and this group’s interest is expected to continue growing, according to National Association of Realtors. Agents have a range of different experiences when dealing with overseas Chinese buyers; some are great, and some are not so good. We wanted to share these experiences, so agents understand how to better prepare.