Can real estate technology ever replace a Realtor?

  • Tech hasn't overcome the obvious logistical barriers to replacing Realtors.
  • Personal allegiance seems to be undisruptable.
  • Smart money is building allegiances instead of trying to break them.

Two great conversations came across my inbox this week in the realm of real estate technology. They’re topics that are older than Inman (20 years, if you’re counting), and still just as timely. Rob Hahn penned a detailed post questioning the existence of the “irreplaceable Realtor.” It described the portion of the Realtor population that is susceptible to disintermediation by technology (or outsourced labor).