Lisa Norman on why ‘luxury’ is overused, not outdated

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

“Luxury is more of an experience,” explains Lisa Norman, the mind behind LMN Marketing.¬†She also talks about a San Francisco open house that included a contortionist (to showcase the furniture, naturally) and what advice she’d give buyers before they prepare to take the big plunge into homeownership.