It’s hard to know what value to put on a domain — it all depends on the demand. Greg Sullivan, the co-founder of foreclosure.com, should know. He and business partners bought foreclosure.com for $750,000 a number of years ago, and it was worth every penny, he said.

  • PublicMLS.com has been put up for sale at a starting price of $125,000.
  • The domain owner thinks it might appeal to real estate players wanting to consolidate MLS listings.
  • It might also appeal to large brokerages among others.

It’s hard to know what value to put on a domain — it all depends on the demand.

Greg Sullivan, the co-founder of foreclosure.com, should know. He and business partners bought foreclosure.com for $750,000 a number of years ago, and it was worth every penny, he said.

Sullivan, who now owns byowner.com and electronicappraiser.com, has just put up his long-held PublicMLS.com domain name at a starting price of $125,000.

Jacob Lund / Shutterstock.com

Jacob Lund / Shutterstock.com

He thinks it might be of interest to a real estate player wanting to bring the MLSs together into one location.

NationalMLS.com and NationalMLS.org have recently been put up for sale in a two-domain package for $500,000, which Sullivan believes is quite a “lofty” price.

“I have owned PublicMLS.com for many years — my original goal was to create an MLS website where anyone in the real estate business could list their properties,” said Sullivan, who is based in Florida.

The tech entrepreneur has approached The Wave Group, which has a real estate arm, to see if they would be interested, and also believes it could appeal to the National Association of Realtors.

“I think it could be a good fit for both industry professionals and for consumers to come and transact real estate,” added Sullivan.

When he first bought PublicMLS.com, Sullivan’s plan was to create a place for anyone to post their property, but he has been busy with other projects.

At byowner.com, Sullivan is helping private homesellers list their houses on MLSs for a flat fee. He recently sold byownerMLS.com for “a healthy sum.”

Most consumers think there is only one MLS, said Sullivan.

Email Gill South.

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