• PublicMLS.com has been put up for sale at a starting price of $125,000.
  • The domain owner thinks it might appeal to real estate players wanting to consolidate MLS listings.
  • It might also appeal to large brokerages among others.

It’s hard to know what value to put on a domain — it all depends on the demand.

Greg Sullivan, the co-founder of foreclosure.com, should know. He and business partners bought foreclosure.com for $750,000 a number of years ago, and it was worth every penny, he said.

Sullivan, who now owns byowner.com and electronicappraiser.com, has just put up his long-held PublicMLS.com domain name at a starting price of $125,000.

Jacob Lund / Shutterstock.com

Jacob Lund / Shutterstock.com

He thinks it might be of interest to a real estate player wanting to bring the MLSs together into one location.

NationalMLS.com and NationalMLS.org have recently been put up for sale in a two-domain package for $500,000, which Sullivan believes is quite a “lofty” price.

“I have owned PublicMLS.com for many years — my original goal was to create an MLS website where anyone in the real estate business could list their properties,” said Sullivan, who is based in Florida.

The tech entrepreneur has approached The Wave Group, which has a real estate arm, to see if they would be interested, and also believes it could appeal to the National Association of Realtors.

“I think it could be a good fit for both industry professionals and for consumers to come and transact real estate,” added Sullivan.

When he first bought PublicMLS.com, Sullivan’s plan was to create a place for anyone to post their property, but he has been busy with other projects.

At byowner.com, Sullivan is helping private homesellers list their houses on MLSs for a flat fee. He recently sold byownerMLS.com for “a healthy sum.”

Most consumers think there is only one MLS, said Sullivan.

Email Gill South.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription