Opinion: How to be a totally fearless real estate agent

The conscious professional doesn't wither against competition
  • If you feel threatened by discount brokerages, your gut is telling you it's time to up the level of how and what you deliver in your business.
  • Nothing impacts the dollar value a homeseller receives more than the agent they choose to manage the process.
  • Improving the systems you incorporate in your homeselling process is the starting point to creating the "unfair advantage" that positions your clients for the best results.

It seems we as an industry are constantly inviting new variations of discount brokerages into our arena. I remember how bothered I used to get when the newest brokerage of this kind would show up in my market.