Pacific Union announces business intelligence unit

Pacific Union is seeking to beat the competition by investing in a new business intelligence department and new technological advancements.
  • Pacific Union has appointed former Trulia chief economist Selma Hepp to head its new business intelligence department.
  • The department will be equipping Pacific Union agents with more data on their clients and local markets in California.
  • The move is part of Pacific Union's aim to grow market share.

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San Francisco brokerage Pacific Union International is investing in a new business intelligence department to arm its agents with better market information for clients. And CEO Mark McLaughlin has hired former Trulia chief economist, Selma Hepp, to head it. Selma Hepp "It is as if the job has been tailored for me," said Hepp, who said she spoke with McLaughlin soon after she left Trulia in October last year. She worked at Trulia for five months. McLaughlin met Hepp at Pacific Union's Building Wealth panel in February last year. At the time, Hepp was representing the California Association of Realtors, where she was senior economist for more than three years. She has also worked as an economist with the National Association of Realtors. Hepp said she was pleased to be working in a brokerage like Pacific Union. "From what I have seen, Pacific Union is a very mobile, innovative company. It really gets an idea and runs through with it fast. It also tries to make an im...