Pacific Union announces business intelligence unit

  • Pacific Union has appointed former Trulia chief economist Selma Hepp to head its new business intelligence department.
  • The department will be equipping Pacific Union agents with more data on their clients and local markets in California.
  • The move is part of Pacific Union's aim to grow market share.

San Francisco brokerage Pacific Union International is investing in a new business intelligence department to arm its agents with better market information for clients. And CEO Mark McLaughlin has hired former Trulia chief economist, Selma Hepp, to head it.