The mobile marketing funnel -- demystified

  • Emphasise your local expertise when mobile marketing.
  • Make your mobile website clean and pared down compared with your desktop website.
  • Make it possible to click to make contact on your mobile website or app.

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Agents wanting to make an impact on mobile marketing should accentuate their local expertise, said John Thornton, the real estate lead at Google today. “Localization is probably the biggest piece that mobile unlocks. You have to get a bit more targeted,” he said.