Keller Williams still adding agents at break-neck pace

Franchisor's agent productivity level remains around 7 transactions per year
  • Keller Williams says its total number of associates jumped 19% to 133,000 in 2015, purportedly widening its lead in total agents over competitors.
  • That doesn't mean Keller Williams' agents are more productive than others. Re/Max, for example, has reported that its agents close transactions at a rate that's more than double the rate reported by Keller Williams.
  • Keller Williams says its franchise owners shared more than $130 million profit with associates.

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Real estate franchisor Keller Williams Realty continues to vacuum up agent recruits at a break-neck pace, seeming to reflect a continued focus on agent acquisition as a core part of the firm's growth strategy. Keller Williams Realty's number of associates, which include agents, office leadership, staff and coaches, surged 19 percent to 133,000 in 2015, widening its lead in associates over competitors, according to the Austin, Texas-based franchisor. Inman wasn't able to obtain updated numbers from various franchisors on their total number of associates, but a 2015 report on franchisors from Realtor Magazine suggests that Coldwell Banker (86,000 agents and brokers), Re/Max (57,000 agents and brokers) and Century 21 (53,000 agents and brokers) are the next three largest franchisors by associates. Mirroring Keller Williams' growth in associates, the number of transactions closed by Keller Williams agents in 2015 increased 19 percent year over year to 843,547, Keller W...