By accident, I learned that the Upstream project has tapped real estate executive recruiter Corporate Management Advisors (CMA) to find a CEO for its listings initiative. Who these power brokers might pick will make the difference between a flop or a triumph for the plan to create a single sign-on for distributing home listings and for giving brokers more control of their online fate. The number of conflicting interests, motivations and stakeholders is a real estate Rubik’s Cube, so it is a tough hire.
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