The 5 biggest myths in real estate, dispelled

These assumptions may be hindering your business
  • You can't count on everyone who asks you a question online to become a viable lead.
  • Your brand as a broker or agent is less important on the Web than your ability to provide stellar service and an abundance of listings.
  • There is a human being at the center of every real estate transaction. And it's not you.

Bombarded by new approaches, tales of opportunity, shiny objects and sensational threats about the demise of the industry, people in real estate have come to accept notions and ideas that could be debated.