AgentMarketing

How to stay ahead of the curve when your community is growing

  • Agents need to be active participants in finding ways to understand new buyers.
  • Having a broad perspective and real data to drawn from is never a bad thing.
  • Keep builders in the region abreast of what buyers want and what's needed.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

According to the most 2015 United Van Lines' annual National Movers Study (released in January 2016), Oregon is the nation's top relocation destination for the third year in a row. What does rapid growth mean for real estate agents? Oregonian Sandy Garner shared her thoughts with us on growth and how agents can take advantage of it from the ground up. But first let's look at exactly how much growth we are talking about. The study found that 69 percent of moves to and from Oregon were inbound, and the state has increased inbound migration by 10 percent over the past six years. For one thing, said Garner, CEO of Harcourts The Garner Group Real Estate in Bend (where I'm managing principal broker), Oregon, agents need to find ways to understand these new buyers. She said, "Be an active participant. Meet the public at open houses and by staying active in the community in order to gather information by asking questions like: 'Why are you visiting the area?' 'What are you enjoyin...