Zillow mortage-shopping tool powers Google

  • Google has launched a mortgage-shopping tool that's partly powered by Zillow.
  • Borrowers will be able to use the tool to see the ratings, reviews and rates of lenders who use Zillow for their marketing efforts.
  • The tool will be served up in Google search results for searches of mortgage-related terms.

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Zillow is helping power a new mortgage-shopping tool launched by Google, offering lenders who use Zillow for their marketing efforts the opportunity to have their mortgage rates, ratings and reviews appear prominently in a tool provided to consumers on Google search results pages.