Zillow is helping power a new mortgage-shopping tool launched by Google, offering lenders who use Zillow for their marketing efforts the opportunity to have their mortgage rates, ratings and reviews appear prominently in a tool provided to consumers on Google search results pages.
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There’s a lot of great information out there for agents to utilize the Internet better. At least once a week I see an article or blog post on how to use Facebook to generate leads or how to manage your review sites or how to utilize Google Plus to grow your business.
Like any actor over 40, a number of real estate software products have recently had some work done. And yes, it’s really obvious.
Perhaps the big question for the universe right now among real estate agents is: How do I get real estate leads from Facebook?
Of course, if you are using Facebook with any regularity, you are likely to get a couple of clients just from normal interaction on your personal profile. If you aren’t at least getting that, you are missing something, somewhere. And no, I’m not talking about pushing out your listings.
John Grimes once hosted an open house for a listing that he didn’t represent. While the event didn’t reel in a buyer for the home, Grimes snapped up a client from the 10 or so people who showed up. That sparked a referral chain that led to three sales and two active clients today.