Zillow's 'featured listings' aren't what they used to be

  • Real estate agents can obtain featured listings on Zillow -- listings that are free of ads from competing agents -- by purchasing a standalone ad product.
  • This change effectively increases the cost of featured listings.
  • Featured listings no longer receive prominent placement in property search results.

Real estate agents who advertise on Zillow with “featured listings” are used to some perks — they’ve been able to keep competing agents off their listings and receive prominent placement in search results. Recent changes to featured listings, however, have increased the cost of the first benefit and eliminated the second.