Re/Max execs prioritize quality over quantity

President and co-founder give their view of the competitive real estate market
  • Re/Max president Geoff Lewis views Keller Williams as the company's biggest competitor when it comes to recruiting.
  • The franchisor will be striving to continue taking market share from other brands as the housing market grows relatively slowly.
  • Lewis said Upstream would be the biggest thing to happen to the real estate industry since MLSs.

At today’s Re/Max R4 gathering, comments made by some of the top voices at the company indicate that they aren’t concerned about other franchisors hiring high quantities of agents — because they maintain the quality.