Drip campaigns are talked about often in real estate circles. I notice the topic on social media groups, I’m often asked about them from readers, and there is no shortage of software solutions that find a way to shoehorn a mass email feature into their accounting tool. There are a few things I think the industry can do better when it comes to this powerful marketing effort.
- Email marketing shouldn't be a passive, "set it and forget it" form of outreach. It requires metrics, segmentation and smart content.