3 reasons I gave my business to a low-tech agent — again

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When I purchased my first home in 2011, I used an agent my parents referred to me. They had not worked directly with this agent, but they knew he had a reputation for knowing his way around distressed properties in Colorado. Being a first-time homebuyer with a commission-only job and a minuscule down payment, "distressed" was going to be all I could afford. He patiently showed me dozens of houses -- all in varying states of disrepair. He guided me through 12 offers on 12 different properties, where we got into bidding wars and lost to cash-only buyers. Finally, we found “the one,” and I settled in to enjoy my home -- until the itch to upgrade set in. Should I use the same agent? After I started working at Inman, I was amazed by how far technology has come for real estate agents. I read daily about the latest and greatest in CRM systems, marketing, social media, self promotion … all meant to “catch” the elusive millennial buyer. I started running a checklist...