What will it take for brokerages to survive in the future?

  • Profitability at real estate brokerages is declining, and this downward trend will continue indefinitely.
  • To survive, brokerages must stay hyper-focused on recruiting, recruiting and recruiting.
  • In successfully recruiting the right agents, culture, technology and marketing support trump commission splits.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Profitability at real estate brokerages is declining, and this downward trend will continue indefinitely; to survive, brokerages must stay hyper-focused on recruiting, recruiting and recruiting. In successfully recruiting the right agents, culture, technology and marketing support trump commission splits.