What will it take for brokerages to survive in the future?

  • Profitability at real estate brokerages is declining, and this downward trend will continue indefinitely.
  • To survive, brokerages must stay hyper-focused on recruiting, recruiting and recruiting.
  • In successfully recruiting the right agents, culture, technology and marketing support trump commission splits.

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Profitability at real estate brokerages is declining, and this downward trend will continue indefinitely; to survive, brokerages must stay hyper-focused on recruiting, recruiting and recruiting. In successfully recruiting the right agents, culture, technology and marketing support trump commission splits.