Luxury Houston brokerage ups marketing game with private events

  • Full-house parties are an effective way to accelerate the sale of a luxury home.
  • Broker-only showings are a cheaper alternative to house parties.
  • Leveraging their size, some homebuilders market homes via month-long events.

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To showcase a newly-built, 8,000-square-foot home in the River Oaks neighborhood one Houston brokerage recently hosted a private open house.

Events like these are part of a larger, growing trend: brokerages investing more effort and money into showings.