Zillow partners with CFPB to collect consumer data

The CFPB tapped the portal for help reaching consumers via email
  • The CFPB is collecting information on potential homebuyers and has asked Zillow for help reaching consumers.
  • An email that began sending a couple of weeks ago asked consumers to participate in the federal survey.

An email sent to consumers is offering them up to $25 to provide the Consumer Financial Protection Bureau (CFPB) with information about potential homebuyers as part of a federal research study. And it’s partnering with Zillow to help reach those consumers, according to a Housingwire story published today.